Individuals or organizations creating a website, always try to give a personal touch to their site. They often like to include a mission statement revealing what guides them. Below are a few key points to be kept in mind while adding contents to your web page:
1.Navigating the website should be easy and user-friendly.
When people visit a page, they do not want to waste any time trying to figure out where to go for the information they are looking for,
therefore, navigation should be easy and organized.
2.The language used should be simple and easy to understand.
The language used should be conversational and not the kind which is used in English literature books.
3.Jargons should be avoided as much as possible.
Technical terms and jargons are not always understood by the people, so it is a very good idea to avoid usage of such words.
4.All applicable and relevant information should be given.
When you create a web page on any topic make sure you put all the relevant details in it, in order to retain reader’s interest.
5.Do not exaggerate the claims.
Always give precise details. Never make any false or exaggerated claims as that hampers goodwill.
6.The home page should have a precise synopsis of the whole website.
It is a good idea to briefly explain what the site is about, how people can benefit from it etc so that the visitors know that they have reached the right website.
7.Separate starting page should be created for specific topics.
Having a separate entry page for specific topics is highly recommended as it makes it easier for visitors to access the information they are looking for.
8.Pictures on the website should not be generic.
The pictures on your website should tell your story, they should be related and relevant to your site. So, general Stock pictures must be
avoided as much as possible.
9.Content should be written in a way that creates trust and enhances goodwill.
Elaborate in detail about the products and services that the site offers and how your company is better than others.
10. A website should be regularly updated.
Outdated content is a big turn off point for visitors.More updated and latest your content is, more attractive it becomes.
11. Design should be simple and easy to
Complex designs create confusion for the visitors and eventually they lose interest. The best idea is to keep it simple and user-friendly
12. Contact information should be easily accessible.
Contact information should always be within reach for the visitors because if it becomes a tough task to find out the contact details, the customer might lose interest.
13. Forms should not be complicated.
If there are forms to fill in your website then keep it short and simple.
14. A Call To option should be available on
Every page should have a Call To option, it makes it easy for the customers to reach out to you for a query or sale.
15. Spelling and grammatical errors should be avoided.
Errors in the written language make you appear like a novice and not a professional in front of the customer.